- Industry: chemical industry
- Type of company: medium-sized, owner-managed
- Company size: approx. 100 employees
- Turnover: approx. EUR 1,000 million
- Reduction of complexity in sales management
- Tapping the full potential of customers
- High complexity in the mix of products, customers and industries
- Therefore a major challenge to efficiently and transparently manage sales
- Customer segmentation with outside-in perspective validated by a customer online survey
- Review of core competencies
- Definition of customized value propositions for customer segments
- Development of a strategy map with all essential measures for implementation
- 6 customer segments with differentiated value propositions based on 2 basic strategies
- Major changes:
- Customer integration among distributors
- Sales management aligned with the customer segment logic
- Focus on three offering packages
- 6 months
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Julia KobertCorporate communications
We are always at your service+49 4102 69 93 21
Ask for free informationkobert@sedlak-partner.de

We are always at your service+49 4102 69 93 21
Ask for free informationkobert@sedlak-partner.de
I’m looking forward to your inquiry!Learn more about our consulting approach and successfully completed projects.