The blindness of organizations is a phenomenon that the management has to deal with each and every day. An organization does not see what it does not see or – in other words – only plays the melody that it learned to play. Under stable circumstances this is not a problem – but what happens if the relevant environments of an organization change rapidly?

Our studies show that a targeted supply with stimuli from the outside is necessary to “energize” the organization. As a result it has enough energy left for the foresighted self-renewal. The concept of the outside-in orientation provides options and opportunities to reach at least the following three goals:

  • Finding out what stakeholders expect at an early stage
  • Using irritation as a basis for the foresighted self-renewal
  • Generating more variation for the expansion of options

Do you want to know more?

Did we spark your interest? Do you have further questions? Guest Prof. Robert A. Sedlák and our competent consulting team look forward to answering any questions you may have. Arrange an appointment for a free, personal online dialog straight away!

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