Our recent market research confirmed that responsible managers only have a vague idea about the threshold level of strategic relevant customer segments, even though it is the basis for a successful differentiation strategy.

The concept of the Innovative Customer Segmentation (ICS) with differentiated value propositions opens up entirely new possibilities to identify strategically relevant customer segments and to precisely define the threshold level of each customer segment. By using this approach, one can successfully deal with tendencies for commoditization and strengthen customer loyalty.

Current case studies allow you to take on a different perspective on how to extend your own competitiveness significantly.

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