Customer Segmentation

Market research and innovative customer segmentation in China

In June 2014, SEDLÁK & PARTNER started a market research in China for a longstanding customer. The focus of the study was the assessment of the market segments. Opportunities and risks for future business success were also identified. Consideration of the market segments An intensive discussion of the results with the client’s market managers culminated…

Strongly Positioned with an Innovative Customer Segmentation

“Ifo-Index Disappoints Euro-Investors” was a recent headline published by the Handelsblatt (24.09.2012). According to the information, in September, the ifo-business climax index fell from 102.3 to 101.4 points. As expected, negative export forecasts are anticipated for the first time in the past three years. The disposition within the German economy has declined for the fifth…