Customer Segmentation

Market research and innovative customer segmentation in China

In June 2014, SEDLÁK & PARTNER started a market research in China for a longstanding customer. The focus of the study was the assessment of the market segments. Opportunities and risks for future business success were also identified. Consideration of the market segments An intensive discussion of the results with the client’s market managers culminated…

Customer Segmentation world wide

Worldwide customer survey refute traditional customer segmentation

SEDLÁK & PARTNER contracted with a worldwide customer survey In spring 2015, SEDLÁK & PARTNER carried out an online-based customer analysis for a leading certification company in the electrical industry. A total of around 15,000 companies from over 70 countries were included in the analysis. Objectives of the customer survey The primary aim of the…

Organizational Transformation

New technologies are changing the world of work and it is not only employees who have to constantly acquire new skills in order to keep pace with changing market conditions. Thanks to continuous new advances in the field of artificial intelligence and more and more disruptive technologies that change the existing market structure, companies are…

Corruption in China

Business Practices and Corruption in China

Western evaluation patterns lead to wrong conclusions in China Successful business models are aligned with the deviating customer’ preferences and demands in China. SEDLÁK & PARTNER has a deep understanding of Western and Eastern cultures and the ability to bridge the gap between intercultural differences. Relationships and Corruption: similar but not the same Close relationships with…

PERFORMANCE-SIMULATOR

PERFORMANCE SIMULATOR®

Developing competences in a targeted manner Develop knowledge, willingness and ability effectively. An interactive learning concept for targeted competence development for demanding situations in management, sales and service. Web-based Training Tool The PERFORMANCE SIMULATOR® enables learning independent of time and space. The participants can train their competences at their individual pace at any place and track…

Summer School 2011 – Architects of Learning

Auch in diesem Jahr haben sich die Architects of Learning (AoL) wieder auf WASAN Island getroffen. Die Architects of Learning sind ein interdisziplinäres und internationales Netzwerk. Hier tauschen sich Expertinnen und Experten anhand von Praxisfällen darüber aus, wie Veränderungs- und Lernprozesse miteinander verknüpft werden können. Ziel ist die Bewältigung komplexer organisationaler, gesellschaftlicher und personaler Herausforderungen.…