The Ifo (Index for Business Climate) has dropped again, and the estimation for export prospects is still negative. The mood in Germany’s economy has thus worsened for the fourth consecutive year. Reason enough for a timely break away from the generic mood and towards a stronger market position. But how?
With a well-executed Outside-in-Initiative, including an Innovative Customer Segmentation and a refinement of your value proposition!
Make use of a new and tested method in order to understand customer segments and work out their specific characteristics. This helps to identify requirements, find attractive propositions for the different customer segments, and escape the commodity trap. By applying an innovative process for customer segmentation, you go beyond traditional methods and mobilize new energies and opportunities in your organization.
Take a look at our short explanatory video for this topic