Video: ICS - Innovative Customer Segmentation

Strongly positioned with the Innovative Customer Segmentation

Certainly your company also constantly deals with the question: How can we use an attractive and individual Value Proposition to create customer retention and to limit our competitor’s influence on customers?   The automotive industry in particular is facing demanding customer expectations, which require an extensive analysis of their specific requirements. In this situation, our…

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Competence Management as a Strategic Tool

Due to the social and economic conditions’ rapid dynamics of change, management faces the challenge of adapting the organization’s vision accordingly. In this context, organizational and personal competences play a central role: An organization must be capable of monitoring external development as well as seizing existing impulses, to then evaluate them in-house and use them…

Clear Competitive Edges Through Innovative Customer Segmentation and Unique Value Propositions

The increasingly strong exchangeability of products and services present management with special challenges. Often amounts and prices are the sole relevant variables in business. Achieving the objective of clearly standing out from competitors has become increasingly difficult. Even though products are exchangeable; a business is not! Developing and offering differentiated service packages are new opportunities…

Business Succession – Not only a Challenge for Family-Owned Enterprises

Sooner or later, not only family-owned enterprises are confronted with the challenges of business succession. As media reports have shown, the subject can also become relevant to large corporations, such as in the case of IKEA: According to initial reports, the overall responsibility for the company, once established by its founder Ingvar Kamprad, was to…