Innovative Customer Segmentation Opens Up New Business Opportunities

Posted by on Dec 8, 2014 in Concepts
Innovative Customer Segmentation Opens Up New Business Opportunities

Werner Heisenberg, Nobel Prize winner in physics writes on the topic of  ‘different viewpoints and reality’: “We cannot unambiguously identify, which interpretation of reality is the right one. One interpretation can be right for a certain purpose, another can be right for a different one.“ Customer Segmentation is a specific construction of reality, heavily influenced […]

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