Video and Interview: How to Successfully Determine Threshold Levels

With its differentiated Value Propositions, the concept of Innovative Customer Segmentation (ICS) offers new opportunities to identify strategically relevant customer segments and their precise value threshold levels. With this method you can counter the tendency of commodifying your business and also create stronger customer bonding. To learn more, see our newest explanatory video. Start Video…

Video: ICS - Innovative Customer Segmentation

Strongly positioned with the Innovative Customer Segmentation

Certainly your company also constantly deals with the question: How can we use an attractive and individual Value Proposition to create customer retention and to limit our competitor’s influence on customers?   The automotive industry in particular is facing demanding customer expectations, which require an extensive analysis of their specific requirements. In this situation, our…

Strategy Consulting

The Future is not Predictable!

It is still common among well-known Economists to use outdated explanation patterns, despite the fact that such explanations do not pass the reality test. Crisis? Self-doubt? Non-existant. The financial crisis has put the field of economics in discredit – yet even six years later not much has changed. Old habits are persistent also with regards…