Innovative Customer Segmentation Opens Up New Business Opportunities

Werner Heisenberg, Nobel Prize winner in physics writes on the topic of  ‘different viewpoints and reality’: “We cannot unambiguously identify, which interpretation of reality is the right one. One interpretation can be right for a certain purpose, another can be right for a different one.“ Customer Segmentation is a specific construction of reality, heavily influenced…

Video and Interview: How to Successfully Determine Threshold Levels

With its differentiated Value Propositions, the concept of Innovative Customer Segmentation (ICS) offers new opportunities to identify strategically relevant customer segments and their precise value threshold levels. With this method you can counter the tendency of commodifying your business and also create stronger customer bonding. To learn more, see our newest explanatory video. Start Video…

Video: ICS - Innovative Customer Segmentation

Strongly positioned with the Innovative Customer Segmentation

Certainly your company also constantly deals with the question: How can we use an attractive and individual Value Proposition to create customer retention and to limit our competitor’s influence on customers?   The automotive industry in particular is facing demanding customer expectations, which require an extensive analysis of their specific requirements. In this situation, our…

Commodities only exist in the Minds of the Inept!*

The increasing interchangeability of products and services poses a special challenge for managers. Oftentimes, price and quantity are the only relevant units in a business. The goal to distinguish one’s own company from competitors becomes increasingly difficult to reach. Although products can be a commodity – a business never is! An innovative method for customer segmentation offers new…

Clear Competitive Edges Through Innovative Customer Segmentation and Unique Value Propositions

The increasingly strong exchangeability of products and services present management with special challenges. Often amounts and prices are the sole relevant variables in business. Achieving the objective of clearly standing out from competitors has become increasingly difficult. Even though products are exchangeable; a business is not! Developing and offering differentiated service packages are new opportunities…