Commodities only exist in the Minds of the Inept!*

The increasing interchangeability of products and services poses a special challenge for managers. Oftentimes, price and quantity are the only relevant units in a business. The goal to distinguish one’s own company from competitors becomes increasingly difficult to reach. Although products can be a commodity – a business never is! An innovative method for customer segmentation offers new…

Renewal of the Certification “Certified Management Consultant”

The title “Certified Management Consultant” has been conferred on Guest Professor Robert A. Sedlák East China Normal University (ECNU) Shanghai by the Federal Association of German Management Consultants (BDU) for another three years. Robert A. Sedlák has hence been holding this internationally approved title for 15 years. The title is awarded to full-time management consultants,…

Clear Competitive Edges Through Innovative Customer Segmentation and Unique Value Propositions

The increasingly strong exchangeability of products and services present management with special challenges. Often amounts and prices are the sole relevant variables in business. Achieving the objective of clearly standing out from competitors has become increasingly difficult. Even though products are exchangeable; a business is not! Developing and offering differentiated service packages are new opportunities…

Municipal Utilities at the Intersection of Ecological, Economical and Social Requirements

Energy turnaround, civic participation, transparency, profitability, viability – during decision-making processes, key players in municipal utilities must meet up with numerous requirements. Making those managerial decisions are closely tied to ecological, economical and social aspects that in turn, are also characterized by divergent interests. To reach balanced decisions, the “municipal utilities” organizational type is confronted…

Strongly Positioned with an Innovative Customer Segmentation

“Ifo-Index Disappoints Euro-Investors” was a recent headline published by the Handelsblatt (24.09.2012). According to the information, in September, the ifo-business climax index fell from 102.3 to 101.4 points. As expected, negative export forecasts are anticipated for the first time in the past three years. The disposition within the German economy has declined for the fifth…