Customer Segmentation

Market research and innovative customer segmentation in China

In June 2014, SEDLÁK & PARTNER started a market research in China for a longstanding customer. The focus of the study was the assessment of the market segments. Opportunities and risks for future business success were also identified. Consideration of the market segments An intensive discussion of the results with the client’s market managers culminated…

Handing over the PERFORMANCE SIMULATOR® in China

Successful development and handing over of the PERFORMANCE SIMULATOR® for a national learning management reform program in the Chinese education system The goal of the National Teacher Training Program (NTTP) is to promote effective learning and competence development for Chinese students through the targeted use of technological possibilities in classroom management. For the tailor-made PERFORMANCE…

Sino HR Conference 2016

Boris Wesemann as guest speaker at the Sino HR Conference 2016

On April 19th 2016 the 5th German-Chinese personnel conference “Sino HR Conference 2016” takes place in Frankfurt am Main. For this occasion, Mr. Boris Wesemann will present our Smart Education China Initiative, conducted in 2015, with the topic “China’s educational system: Expectations of Western companies towards Chinese school and university graduates” as well as the analyzed…

SEDLÁK & PARTNER supports Initiative of Chinese Government

PERFORMANCE SIMULATOR® is designed to prepare teachers for the future. In context of the Chinese governmental initiative, which aims at a middle- to long-term reform of the educational system, Prof. Zhiting Zhu and Prof. Hanbing Yan initiated a comprehensive training program. The primary goal of this program is to improve the educational opportunities and study achievements of pupils and students through…