In the next five years, the business succession is expected to take place in approx. 135,000 companies in Germany. Within the context of such generation change, SEDLÁK & PARTNER will support a leading bread and baked goods producer.
Family-owned businesses follow their own logic
Time and again, the organizational type “family-owned business” confronts stakeholders and the management with exciting and challenging paradoxes that result from the specific construction of a family business. The social systems family, company, and owners follow a different logic, thus leading to unavoidable paradoxes.
The strategy process has to master these particular requirements.
Companies need impulses from outside
Consequently, the contracted strategy process includes both an external market assessment of the B2B and retail market segments, as well as an innovative customer segmentation for the B2B business. This ensures that existing hypotheses, observations, and evaluations are critically questioned and prevailing blind spots are revealed within the internal market assessment.
Strategy means sharpening the positioning in the market
A significant step in the strategy process will be the development of different options for a strategic positioning based on the obtained market and customer insights and organizational core competences. The options present a decision-making basis for a sustainable vision.
The vision will support the stakeholders in answering the currently open and central question in which markets and customer segments to invest, taking into consideration the massively changing environment.