The increasing interchangeability of products and services poses a special challenge for managers. Oftentimes, price and quantity are the only relevant units in a business. The goal to distinguish one’s own company from competitors becomes increasingly difficult to reach. Although products can be a commodity – a business never is! An innovative method for customer segmentation offers new chances to develop differentiated value propositions. With this concept, you achieve stronger customer bonding as well as a decisive advantage in highly competitive markets.
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* Hax, A. C. (2010). The Delta Model. Reinventing Your Business Strategy p. 33. Cambridge, Mass.: Springer.